Scott and Jinesh chat with Sooji Park, Founder and Scent Sommelier of Spark Chances. They discuss Sooji's journey to and through dental, and all things scent. Sooji breaks down how scent impacts one's experience and purchasing decisions, and is utilized across various industries including retail, hospitality, and healthcare. Sooji also shares some of the impact she's made to date in the dental space.
1:15 Conference discussion
7:21 Introducing Sooji Park
10:25 Scent Sommelier and scent data
16:11 Path to dental
24:59 Spark Chances and designing scents
35:10 Scent shapes experiences
41:53 Impact in dental
52:31 Customer profiles
58:09 Growth through challenges
Version: 20241125
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